How Much Does Etsy Take From Sellers? Complete Fee Breakdown for 2026

Selling on Etsy comes with a variety of fees that can affect your profit margin. Understanding these costs is crucial for pricing your products appropriately and running a profitable shop.

So how much does Etsy actually take from sellers? The short answer: for a standard sale without advertising, total fees typically amount to around 10% of the order total. However, this percentage can climb significantly if you use additional services like Offsite Ads—sometimes reaching around 20% of the sale.

In this guide, I'll break down every Etsy seller fee as of 2026, show you real-world examples for both U.S. and international sellers, and share tips for keeping more of your hard-earned money.

Overview of Etsy Seller Fees

Etsy charges several types of fees to sellers. Some are unavoidable basic fees for using the platform, while others are optional or situational. Here's a complete breakdown:

Fee Type	Amount / Rate
Shop Set-Up Fee	$15 USD (one-time, new shops)
Listing Fee	$0.20 USD per listing (flat fee for 4 months)
Transaction Fee	6.5% of item price plus shipping & gift wrap
Payment Processing Fee	Varies by country: US: 3% + $0.25; UK: 4% + £0.20; EU: 4% + €0.30
Currency Conversion Fee	2.5% of the sale amount (if listing currency differs from payout currency)
Regulatory Operating Fee	Only in certain countries: ~0.2–2% of item + shipping
Offsite Ads Fee	12% or 15% of order total (only if sale came via Offsite Ad)
Etsy Ads (On-site)	Optional – you set a daily budget (pay-per-click)
Etsy Plus Subscription	Optional – $10 USD per month

As you can see, Etsy's cut isn't a single fee but a combination of several fees. The listing fee is a small flat charge to post each item. The transaction fee and payment processing fee together take the largest portion—roughly 6.5% + ~3–4% (plus a small fixed amount) of each transaction.

Let's break down each fee in detail.

Etsy Shop Set-Up Fee (One-Time)

Starting in 2024, Etsy introduced a one-time shop set-up fee of $15 USD for new sellers. This is charged when you create a new Etsy shop and is converted to your local currency at the time of opening.

During promotional periods, Etsy may waive this fee, but otherwise, consider it the initial cost to get your shop up and running. This set-up fee is paid only once and doesn't apply to existing shops—think of it as an "entry fee" to join the Etsy marketplace.

Listing Fees on Etsy

Every time you list a product for sale on Etsy, you incur a listing fee of $0.20 USD per item. This fee is charged upfront when you publish a listing (or when it renews after expiration) and covers a listing's presence on Etsy for 4 months or until the item sells—whichever comes first.

Key points about listing fees:

Flat $0.20 in USD: If your shop's bank account is in another currency, the $0.20 will be converted at the current rate. Canadian sellers see about $0.27 CAD per listing, UK sellers pay roughly £0.15 GBP.
Charged per listing and renewal: You pay this fee whether or not the item sells. If the item doesn't sell within 4 months and you renew the listing, another $0.20 fee is charged.
Multi-quantity listings: If you have multiple quantities of an item and it sells multiple times, Etsy charges the listing fee for each additional quantity sold after the first one.
No listing fee for edits: Editing a listing is free. You're only charged when creating or renewing.

Example: Imagine you list a handmade necklace for sale. It costs you $0.20 to create that listing on Etsy. If the necklace doesn't sell in four months and you decide to keep it listed, you'll pay another $0.20 to renew it. If you had 10 identical necklaces and listed them in one quantity of 10, the initial listing fee is $0.20; when one sells and the listing automatically renews to show the remaining quantity, Etsy charges another $0.20.

Listing fees are relatively small, but keep them in mind if you have a large catalog—multiple listings that sit unsold for months can accumulate costs.

Transaction Fees (Etsy's Commission per Sale)

The transaction fee is Etsy's commission for facilitating the sale of your item. Whenever you make a sale, you're charged a transaction fee of 6.5% of the total amount the buyer paid for the item plus any shipping or gift wrap charges. This rate was increased from 5% to 6.5% in 2022.

Key details about transaction fees:

Rate: 6.5% of the item price + shipping + gift wrap/personalization. For example, if you sell an item for $50 and charge $5 for shipping, the 6.5% fee applies to the $55 total, not just the item price.
No transaction fee on sales tax (US): If you're a U.S.-based seller and Etsy collects sales tax on the order, that tax amount is excluded from the 6.5% fee.
Same percentage globally: The 6.5% rate is the same for all sellers worldwide. A UK seller who sells an item for £100 will pay a £6.50 transaction fee, while a US seller's $100 sale incurs a $6.50 fee.

Example: Suppose you're a U.S. seller who sells a painting for $100 with free shipping. Etsy will take 6.5% of $100, which is $6.50 as the transaction fee. If instead you charged $90 for the item + $10 shipping (still $100 total), Etsy's 6.5% would still apply to the full $100, coming out to $6.50.

Payment Processing Fees (Etsy Payments)

If you use Etsy Payments (which most sellers do, and which is required in many countries), Etsy charges a payment processing fee for handling the transaction. This fee varies by country and consists of a percentage plus a fixed amount per transaction.

Payment processing fees by country:

Country	Fee Rate
United States	3% + $0.25
United Kingdom	4% + £0.20
European Union	4% + €0.30
Canada	3% + $0.25 CAD
Australia	3% + $0.25 AUD
Other countries	4.5% – 6.5% + fixed fee

Important notes:

The processing fee is calculated on the total order amount including tax, shipping, and gift wrap—essentially the full amount the buyer paid.
For U.S. sellers, if Etsy collects and remits sales tax on your behalf, the payment processing fee still applies to the full amount (including tax).
Payment processing is a standard cost of doing business online—similar to what you'd pay with Stripe, PayPal, or any other payment processor.

Example: For a $55 total order (US), the payment processing fee would be: (3% × $55) + $0.25 = $1.65 + $0.25 = $1.90

Currency Conversion Fee

If you list items in a currency that differs from the currency of your linked bank account, Etsy charges a currency conversion fee of 2.5% of the sale amount.

For example, if you're a UK-based seller but list products in USD to appeal to American buyers, Etsy will convert the funds when depositing to your GBP bank account and charge 2.5% for that conversion.

How to avoid this fee:

List items in the same currency as your bank account
Consider opening a multi-currency account (like Wise or Payoneer) if you sell internationally in high volume

For occasional international sales, the 2.5% convenience fee might be worth it. But if you're doing significant volume in a different currency, it's worth finding ways to avoid this fee.

Regulatory Operating Fee

Sellers in certain countries are charged a small Regulatory Operating Fee on each sale. This fee helps Etsy cover costs related to regulatory compliance in specific regions.

Countries with regulatory fees:

Country	Fee Rate
United Kingdom	0.32%
France	0.4%
Spain	0.4%
Turkey	~2%
Canada	1.15%
Italy	0.25%

If you're not in one of these countries, you won't see this fee. If you are, it's a small additional cost on every order.

Example: A UK seller with a £100 order would pay £100 × 0.32% = £0.32 regulatory fee.

Offsite Ads Fee

Etsy runs advertising campaigns on external platforms like Google, Facebook, Instagram, and Pinterest to drive traffic to Etsy listings. If a buyer clicks on one of these Offsite Ads and makes a purchase within 30 days, Etsy charges an Offsite Ads fee.

Offsite Ads fee rates:

15% of the order total for shops that made less than $10,000 in the last 12 months
12% of the order total for shops that made $10,000+ in the last 12 months

Key points:

Opt-out available for smaller sellers: If you made less than $10,000 in the last 12 months, you can opt out of Offsite Ads in your shop settings.
Mandatory for larger sellers: If your shop made $10,000 or more in the last 12 months, participation in Offsite Ads is mandatory and you cannot opt out.
You only pay when you get a sale: Unlike Etsy Ads (pay-per-click), Offsite Ads only charge you when an ad leads to an actual purchase.

Example: If a buyer clicks an Offsite Ad for your $100 product and makes a purchase, and you're under the $10k threshold, you'd pay 15% × $100 = $15 Offsite Ads fee (on top of all other fees).

This is why total fees can sometimes reach 20%+ when Offsite Ads are involved.

Etsy Ads (On-Site Advertising)

Etsy Ads are optional pay-per-click advertisements that promote your listings within Etsy's search results and category pages.

Unlike Offsite Ads (which you may not be able to opt out of), Etsy Ads are completely optional. You set a daily budget, and Etsy charges you each time someone clicks on your promoted listing.

How Etsy Ads work:

You set a daily budget (minimum $1/day)
Etsy shows your listings in promoted placements
You pay per click, regardless of whether it leads to a sale
Average cost-per-click varies by category and competition

Should you use Etsy Ads?

Etsy Ads can be effective for boosting visibility, especially for new listings. However, track your return on ad spend (ROAS) carefully. Many sellers find that certain products are profitable with ads while others aren't worth advertising.

Etsy Plus Subscription

Etsy Plus is an optional monthly subscription that costs $10 USD per month and provides premium shop features:

15 listing credits per month ($3 value)
$5 Etsy Ads credit per month
Customizable shop options (banner templates, featured listings)
Discounts on custom domain and packaging
Restock requests for out-of-stock items

Whether Etsy Plus is worth it depends on your shop's needs. For shops with high listing turnover or those who actively use Etsy Ads, the credits can offset most of the monthly cost.

Real-World Fee Calculation Examples

Let's put it all together with two realistic examples.

Example 1: U.S. Seller, $55 Total Sale

A U.S.-based seller sells a handmade item for $50 + $5 shipping = $55 total.

Fee Type	Calculation	Amount
Listing Fee	Flat rate	$0.20
Transaction Fee	6.5% × $55	$3.58
Payment Processing	(3% × $55) + $0.25	$1.90
Total Fees		$5.68
Seller Receives	$55 - $5.68	$49.32

Effective fee rate: 10.3% of the order total

Example 2: UK Seller, £100 Sale to International Buyer

A UK-based seller sells an item for £100 (including free shipping) to a buyer who pays in USD.

Fee Type	Calculation	Amount
Listing Fee	~£0.16 (converted from $0.20)	£0.16
Transaction Fee	6.5% × £100	£6.50
Payment Processing	(4% × £100) + £0.20	£4.20
Currency Conversion	2.5% × £100	£2.50
Regulatory Operating Fee	0.32% × £100	£0.32
Total Fees		£13.68
Seller Receives	£100 - £13.68	£86.32

Effective fee rate: 13.7% of the order total

As you can see, international sellers often face higher effective fee rates due to payment processing variations, currency conversion fees, and regulatory fees.

Etsy $100 sale breakdown showing $89.32 to seller and $10.68 in fees

Tips to Minimize Etsy Fees and Maximize Profits

Now that you understand all the fees, here are strategies to keep more of your earnings:

1. Price Your Products to Account for Fees

Factor in at least 12-15% for Etsy fees when setting prices. If you want to earn $40 on a product, price it around $46-48 (not $40).

2. Opt Out of Offsite Ads (If Eligible)

If you made less than $10,000 in the last 12 months, go to Shop Manager → Settings → Offsite Ads and opt out. This saves you the potential 15% fee on externally-driven sales.

3. Avoid Unnecessary Currency Conversion

List products in the same currency as your bank account to avoid the 2.5% conversion fee.

4. Bundle Products to Reduce Per-Item Fees

Selling a bundle as a single listing means one $0.20 listing fee instead of multiple. Plus, higher-value orders dilute the fixed payment processing fee.

5. Manage Your Listing Inventory Carefully

Don't let hundreds of listings sit unsold for months. Each renewal costs $0.20. Regularly review and remove listings that aren't performing.

6. Track Your True Profit Margins

Use a spreadsheet or accounting tool to track actual profits after all Etsy fees. Many sellers are surprised to discover their true margins.

How Etsy Fees Compare to Other Platforms

Wondering if Etsy's fees are competitive? Here's a quick comparison:

Platform	Typical Total Fees
Etsy	~10-13% (up to 20% with Offsite Ads)
Amazon Handmade	15% referral fee
Shopify	2.9% + $0.30 (payment processing only)
eBay	~13-15% (fees + payment processing)
Your Own Website	~2.9-3.5% (payment processing only)

Marketplace fee comparison chart showing Etsy 10-13%, Amazon Handmade 15%, eBay 13-15%, and Shopify 3% only

Etsy's fees are in line with other marketplaces. The tradeoff is access to Etsy's built-in audience of millions of buyers actively searching for handmade and unique items.

Conclusion: Understanding Etsy's Take

Etsy provides a powerful platform to reach millions of buyers, but that reach comes at a cost. For a typical sale, Etsy's fees total around 10% of the order amount. Factor in Offsite Ads or currency conversion, and that can rise to 15-20%.

The key takeaways:

Base fees (listing + transaction + payment processing) = approximately 10%
Currency conversion adds 2.5% if applicable
Regulatory fees add 0.25-2% in certain countries
Offsite Ads can add 12-15% when triggered
Always price products with fees in mind

By understanding exactly where your money goes, you can price strategically, make informed decisions about optional features like Offsite Ads and Etsy Plus, and ultimately run a more profitable Etsy shop.

Frequently Asked Questions

Q: What percentage does Etsy take from each sale?

A: For a standard sale, Etsy takes approximately 10% in total fees (listing fee, 6.5% transaction fee, and ~3-4% payment processing). This can rise to 15-20% if Offsite Ads or currency conversion apply.

Q: Can I avoid Etsy's Offsite Ads fee?

A: If your shop made less than $10,000 in the past 12 months, yes—you can opt out in your shop settings. If you made $10,000+, participation is mandatory.

Q: Does Etsy charge fees on shipping?

A: Yes. The 6.5% transaction fee and payment processing fees apply to the total order amount, including shipping charges.

Q: Are Etsy fees tax-deductible?

A: Yes, Etsy fees are a business expense and can typically be deducted on your taxes. Consult with a tax professional for your specific situation.

Q: How does Etsy compare to selling on my own website?

A: On your own website, you'd only pay payment processing fees (~3%). However, you'd also need to drive your own traffic and handle all marketing, which has its own costs.

Q: Is Etsy still worth it with all these fees?

A: For many sellers, yes. Etsy provides access to millions of active buyers, handles payment processing and trust, and offers built-in search visibility. The fees are the cost of that infrastructure and audience.

Sources

This guide references official Etsy documentation and trusted third-party resources:

Etsy Fees & Payments Policy – Official documentation of all Etsy seller fees and terms
Etsy Payments Policy – Official payment processing rates by country
What is a Regulatory Operating Fee? – Etsy Help Center explanation of country-specific regulatory fees
How Much Etsy Takes From a Sale – Gelato's comprehensive fee breakdown with examples
Etsy Fees: How Much Does It Cost to Sell on Etsy? – Made on the Common's overview of new fees
Etsy Seller Fees - Complete Guide – Alex Tooby's detailed breakdown with historical context

Last Updated: January 16, 2026
Category: E-commerce
Reading Time: 12 minutes

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